SAVE AS is a multidisciplinary cultural event by Mishkenot Sha’ananim exploring the tension between influence and originality — how contemporary creators build a voice of their own from the cultural references that came before them. The visual identity translated this idea into a layered collage system, combining fragmented imagery, torn typography, and unexpected juxtapositions to reflect the way ideas are borrowed, reinterpreted, and transformed. The system extended across the event’s print and digital communications, while allowing each program to develop its own composition within the same recognizable visual language.