rideeazy
rideeazy is a digital platform for booking private group transportation, connecting passengers with drivers and fleet operators. The booking system already existed; my role was to build the brand around it - shaping the visual identity, service website, launch communications, and branded tutorials based on the existing product screens.
Client: rideeazy / electra afikim
Created at: Kiss Marketing Agency
Role: Creative Direction / Brand Identity
Website Design / Tutorial Storyboards
Digital Campaign Assets
The Challenge
Group transportation can be fragmented and stressful to manage. rideeazy needed to serve two sides of the same system - passengers organizing rides and drivers managing requests - while communicating simplicity, reliability, and control.
The Concept:
The Seamless Loop
The double ‘e’ in rideeazy was transformed into a custom infinity symbol, expressing continuous movement and a connected journey. The idea became a visual shorthand for a service designed to turn complex transportation logistics into a clear, controlled experience.
Visual System &
Art Direction
Logotype & Typography
A custom lowercase wordmark makes the service feel approachable and easy to use, while Poppins keeps the system clear and consistent across digital touchpoints.
Color Strategy
Deep Navy brings stability and trust, Electric Cyan introduces the immediacy and energy of a digital mobility service.
Iconography
A dedicated icon system turns vehicle types and ride occasions into simple visual cues, making information faster to scan across the brand.
Service Website
The service website introduces the platform and its value before users enter the booking flow. The information architecture was designed to make the offer immediately clear and easy to navigate.
Branded Tutorial Storyboards
Using the existing booking interface as source material, I developed two branded tutorial flows: one for customers booking rides, and one for drivers and fleet owners responding to requests.
Launch Campaign
The launch campaign translated the brand into different group-ride occasions through a modular visual system. Weddings, birthdays, games, trips and events could all shift in content while retaining the same recognizable brand logic.
