WEGO is a fixed-price airport shuttle connecting Tel Aviv hotels with Ben Gurion Airport. The challenge was to make an unfamiliar transport service feel immediate, easy to understand, and trustworthy for international travelers. The brand was built around three clear promises — fixed price, easy booking, and 24/7 availability — translated into a simple icon system and a compact visual identity. An airplane symbol was integrated into the WEGO wordmark, while a vivid pink-to-blue gradient gave the service strong visibility across hotel materials, the shuttle vehicle, and the mobile booking experience.