Client: WEGO - shuttle service to the Air Port
Created at: Kiss Marketing Agency
Role: Art Direction, Brand Identity, Web Design, Print
The Brief &
Creative Solution
WeGO is an international shuttle service engineered to remove the friction of foreign airport transfers. Designed for young, digitally native travelers, the pilot connects central Tel Aviv hotels to Ben Gurion Airport through a transparent 24/7 fixed-rate model (55 NIS). To eliminate the hassle of single-use app downloads, the service operates via an app-native web interface, offering an instant, effortless booking experience right where the journey begins.
The Execution &
Impact
The visual identity was built to command immediate attention and trust across key physical and digital touchpoints - for both international travelers and hotel service staff, seamlessly integrating an airplane icon as a core graphic motif within the logotype. Tailored for a young, tech-forward audience and a digital-first ecosystem, the vibrant color palette was selected for maximum visibility and high-impact contrast. A dedicated icon system (featuring 55 NIS, 24/7, and Easy badges) translates core brand values into a clear, universal visual language executed consistently across physical and digital touchpoints
